Support of IKEA Family customers database for IMPAQ Co.
Continuos support of operational database that manages IKEA™ Family loyalty program customers. ODB system also synchronizes data with central IKEA IT and Marketing databases on daily/weekly basis.
The system consists of several major components:
- Common Data Entry Point which accepts from several hundreds to 10 thousands new customers daily depending on the marketing activity. Data is supplied via Web Services and FTP from various 3d party providers (Data Capture Houses); web applications; and via in-store Kiosk solutions.
- IKEA co-worker web application designed for managing customer profile data; issuing new and replacing lost Family Cards; scheduling Business Process Jobs.
- Business Process Jobs that serve various marketing purposes. This includes several customer data reports, unsubscribe e-mail services using country-specific provider, registration statistics, and customer Card & Welcome Pack supply.
- Data providers that are supplied by Quant Marketing™. This includes Kiosk solutions and web applications (depends on the country). ODB is developed and supported by Intetics team using proved & reliable open source technologies and now successfully provides services to the markets of 8 countries managing more than 5 million customers. In short and middle term perspective the system is planned to be expanded to more countries in which IKEA run their business.
