GIS market analysis tools can help you determine which products and promotions match the lifestyles and buying patterns of your customers. Create a multidimensional snapshot of trends to create trade areas, predict sales, design sales territories, plan media, and much more.

Tasks

• Understand distribution of different customer groups
• Define areas of growth and decline in regional turnover levels
• Select target group locations
• Specify customers served by each of the sales teams
• Analyze influence of branch offices on sales
• Minimize lost profit due to competitors’ overlapping sales regions
• Estimate overall market potential
• Understand the state of local infrastructures and networks surrounding a facility
• Define project feasibility in terms of the prospective location, applicable building codes and local/regional competition
• Analyze location potential from investors perspective

Benefits

• Turnover assessment and analysis
• Target group localization
• Sales territory planning
• Product range structuring at the point of sale
• Expansion planning
• Location planning and analysis
• Branch network optimization
• Trade Areas Analysis
• Sales Territory Management
• Spatially adjusted consumer profiles